In this week we go over Facebook insights, and how this function can help you grow you social media. Facebook insights is a great tool for users of the platform that have businesses. Insights allow you to see ho much traffic your posts are generating, it is up to you to figure out why certain posts are gaining more than others but the tool is the guideline. Insights can be used to view followers, likes, views, shares, comments, and reply’s. So from regular social posts to marketing ads, using insights allows you to get a grasp on your socials like never before. What can be interesting, if you use instagram and Facebook, you might see that your generic posts on instagram get more attention than on Facebook, I believe this is because on Facebook you have a clique of people that look at and access your profile, on instagram you have a much larger audience because it is easier to see posts at random on instagram vs Facebook. Now if you direct your page in one certain direction, than Facebook might outnumber instagram in the long run, but undoubtedly Instagram receives a wider population on views and clicks on random ads and accounts.
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