This week we talk about PPC (pay per click) ads on social media and the potential impact they can have on your business or brand. In todays world, when talking about social media marketing PPC ads need to be in discussion. What PPC does is add a higher potential for more followers and traffic throughout your socials. Have you ever been on social media like instagram, or Facebook, and even Tim Tok where you give an ad that pops up right on your screen wether its a video, or a picture. And once you click on any part of that post it brings you either to the ads social page, or their website. That is PPC, now I find myself doing this quite often I always click on the PPC ads that I am interested in to either purchase the product or service, or to see what their ads look like and their social pages. PPC is a huge generator of following and cashflow if you set it up correctly. The best form of ads today are the ones that pop up right in the middle of your screen, or in the mix of reels and tiktoks. The footer or header, even sidebar ads that are easily ignorable are out of date. I never click on those myself anymore. I only click the ads that are blended to look like Tik Tok, instagram, or Facebook posts. PPC is a very useful tool that all business need to learn how to use correctly, it will be a significant traffic generator compared to the normal ways to run ads on social media.
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