Personal Branding in todays world is how you portray yourself online. Today, if you have a brand or a business and you advertise it to someone and they are interested, the first thing that they are going to do is look you up online. Your brand could be more than what you sell. It could be who you are. Once you become a business owner yourself becomes a brand. Anything you do, say, or post will be used as a replication of yourself. This is why it is so important to make sure you have your brand portrayed the way you want to be looked at. Social Media is a dangerous but effective tool, what you post can be seen by anyone in the world, and what comes with that is judgement and hate. There is more of that out there than positivity and respect. It is an interesting world we live in today with cancel culture and these characteristics we expect brand owners and influencers to live by and present.
When it comes to looking for a job, an employer will look at you social handles, track your posts and go deeper into who you are in the online world so be careful! I am a collegiate baseball player and have seen guys kicked off teams for bad social media presence. What used to be a fun online experience where you could “be who you want to be” is now used as a mirror of who you are even if you said something as a joke 5 years ago, it will be held against you today. Always make sure you are presenting yourself in a positive manner that would sway any employer into wanting to hire you. Building your brand and investing the time can improve your chances at selling and being seen.
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