In this first week of learning about different social media marketing strategies, we come across PPC (pay per click) advertising. Companies today are marketing online like crazy, it is the new world and the new wave. PPC is something companies are able to try when dealing with a new product, or site. They can track the users and how often they click and how long they stay looking at your company.
Another reason I believe PPC has taken off is because of platforms like google, YouTube, Amazon, Instagram, Twitter, and Facebook. These platforms are full of PPC ads. You almost can't scroll more than 5 mins, until you get a PPC ad. The reason why they're are so many on these platforms is because their are hundreds of millions if not Billions, of people connected to these platforms. It is the quickest and easiest way to get your company name out there and seen. PPC shows no sign of slowing, and I believe it will only become stronger and more precise than it already is today.
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