In this chapter we go over the importance of rank checking and keywords are in SEO for businesses. Figuring out what the relevant content is to make the site engaging and useful for the clients or users. The easiest thing to do to find relevance is to just ask your customers, things they want to know more of or opinions on what could be changed, is there any issues when you google search the company? etc. It can be greatly rewarding if you are consistent with updating the website's content and its relevance to up do date events and news. Personally, I don't dislike anything more than going on a website that was last updated 3 months ago, what good will that do for me? Being consistent will bring more traffic and publicity to your website and business. Now, Keyword rank what is it? It has to do with how to get your website or business to pop up first on google. I'm sure it is pretty dang expensive to be a new company and you want to be the first result to pop up on Google, that would come with a hefty price tag. But over time if you check it and update your SEO the higher the rank will get. FOr local businesses, they would want to make sure their rank on google maps is very high because local people will use google maps more often than not to find places to eat or stay or even hangout, and if you are in the area you most definitely want your place to pop up first. The best way to increase your rank is by just updating and adding content to your site, keeping it new keeping it fresh will always help more than it will hurt.
I think this week's chapter was very interesting, in this generation I'm, sure all of us will be aware of this type of information. Just think how many business owners still have no idea! We can help!
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