Week Three is about SEO analytics, and what goes into it. SEO stands for search engine optimization as you know, and many companies if not most companies today use it. But not only does it just help direct customers to your site and your business, but it can collect raw data and analyze your strengths and weaknesses. SEO analytics can help you prioritize your goals, for example, you could see that people are clicking on your site but not interacting with it. SEO can tell you that you need more media and a faster website. Then you prioritize your goals to focus on making that better so you can see more efficient results. Finding the analytics in anything business-orientated can help you figure out what you are doing right and wrong in order to get better results.
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