Hey guys, in this week's second post I will be talking about social media marketing. Social media marketing has a lot that goes into it. There are many things to look for to maintain viewership and traffic. In my opinion, the best social media marketers are Amazon, Dicks Sporting Goods, South West Airlines, etc. These companies use their social media to inform, acknowledge and learn about their consumers and their own products. A negative to social media marketing is that it can be very expensive. My professor in another class this semester told us that he has spent over 500 thousand dollars on social media marketing and his return hasn't met profit yet. It is a risky thing to do when you are a start-up. The internet has millions of search results and thousands of companies that are relatively similar. Spending the money to get your business seen more will obviously be very pricey. What social media marketing consists of would be things like posting pictures online, videos, stories, news, articles, comments, and reviews to attract customers. That all can be tiring and difficult to figure out what to do. Overall I think that social media marketing is a great tool as long as you can figure out how to do it in a way that won't break you.
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